Topic outline

  • Writing and Presenting Business Plans in English

  • informations

    Course and Contact Information

    Teacher: Sourour Lamara

    Email: sourourlamara18@gmail.com

    Course Title: writing and presenting business plan in english

    Teaching Unit: Exploring Unit

    Credit Value: 01

    Coefficient: 01

    Level: First Year master Degree in Human Resource Management

    Weekly Teaching Load: 1.5 hours (TD) 

    Assessment Method: Continuous assessment (40%) + Final exam (60%)

    info


  • Core purpose

    - Develop skills to write clear, concise, and persuasive business plans in English.

    -Learn the essential components of a business plan: executive summary, market analysis, financial projections, and implementation strategies.

    -Enhance oral communication skills for presenting to potential investors or stakeholders.

    -Build confidence in delivering professional, audience-centered presentations.

    purpose

  • Prerequisite Knowledge

    Prerequisite Knowledge for the Course Content

    1. Basic Knowledge of General English:

       - Level A2 or B1 according to the Common European Framework of Reference (CEFR).

       - Ability to understand everyday sentences and write simple texts.

    2. Basic Reading and Comprehension Skills:

     - Ability to read short paragraphs and infer the main idea.

       - Distinguish between the main idea and supporting details.

    3. Basic Understanding of English Grammar:

       - Use of simple present and past tenses.

       - Use of basic linking words (and, but, because, etc.).

    4. Ability to Write a Simple Paragraph:

       - Construct grammatically correct sentences.

       - Use punctuation marks appropriately.

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  • Introction to business plan

  • Professional Language of business plan

  • THE EXTENT OF A BUSINESS PLAN

  • Important and Users of business Plan

  • From Idea To Value Proposition

  • key elements of a professional business plan

  • business plan template

  • preparing oral presentation

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