كتابة وعرض خطط الأعمال باللغة الإنجليزية
Topic outline
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Course and Contact Information
Teacher: Sourour Lamara
Email: sourourlamara18@gmail.com
Course Title: writing and presenting business plan in english
Teaching Unit: Exploring Unit
Credit Value: 01
Coefficient: 01
Level: First Year master Degree in Human Resource Management
Weekly Teaching Load: 1.5 hours (TD)
Assessment Method: Continuous assessment (40%) + Final exam (60%)

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- Develop skills to write clear, concise, and persuasive business plans in English.
-Learn the essential components of a business plan: executive summary, market analysis, financial projections, and implementation strategies.
-Enhance oral communication skills for presenting to potential investors or stakeholders.
-Build confidence in delivering professional, audience-centered presentations.

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Prerequisite Knowledge for the Course Content
1. Basic Knowledge of General English:
- Level A2 or B1 according to the Common European Framework of Reference (CEFR).
- Ability to understand everyday sentences and write simple texts.
2. Basic Reading and Comprehension Skills:
- Ability to read short paragraphs and infer the main idea.
- Distinguish between the main idea and supporting details.
3. Basic Understanding of English Grammar:
- Use of simple present and past tenses.
- Use of basic linking words (and, but, because, etc.).
4. Ability to Write a Simple Paragraph:
- Construct grammatically correct sentences.
- Use punctuation marks appropriately.

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