Weekly outline

  • Writing and Presenting Business Plans in English – كتابة وتقديم خطط العمل باللغة الإنجليزية

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  • About the course

    This practical course provides a clear, step-by-step framework for turning your business idea into a compelling plan and presentation. We will walk you through the entire process, from defining your core idea to delivering a confident pitch.
    By the end, you will have a complete, investor-ready business plan and the skills to present it effectively, equipping you to secure funding and launch your venture successfully.

    Credit Value: 01

    Coefficient: 01

    Weekly Teaching Load: 1.5 hours (TD) 

    Assessment Method: Continuous assessment (40%) + Final exam (60%)


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  • intended audience

    Aimed at Master's students in the disciplines of Economic Sciences, Management, and Commercial Sciences, this program requires an advanced language level.

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  • About the Author

    Dr. Bourorou Djazia
    Department of Management Sciences
    Faculty of Management Sciences, Economics, and Commercial Sciences
    University of Mohammed Seddik Ben Yahia, Jijel

    djazia.bourourou@univ-jijel.dz

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  • Learning Objectives

    1. Develop skills to write clear, concise, and persuasive business plans in English.
    2. Learn the essential components of a business plan: executive summary, market analysis, financial projections, and implementation strategies.
    3. Enhance oral communication skills for presenting to potential investors or stakeholders.
    4. Build confidence in delivering professional, audience-centered presentations.

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  • Required Foundation


    1. Fundamental understanding of general English.
    2. Elementary reading comprehension skills
    3. Elementary grasp of core English grammar rules.
    4. Ability to compos a basic paragraph.
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  • Prerequisite Assessment

    Please rate your current comfort level with the following skills:

    SkillI am not familiarI have basic knowledgeI am confident
    Writing a multi-page document (e.g., a report)
    Creating a simple presentation (e.g., in PowerPoint/Canva)
    Speaking in front of a small group
    Using spreadsheet software for basic calculations (like Excel or Google Sheets)

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  • Comprehensive Plan


    1. Introduction to Business Plans: Purpose and Audience
    2. from idea to value proposition
    3. Writing the Executive Summary
    4. Company Description
    5. managers and employees
    6. operations and location
    7. Marketing and Sales Strategies
    8. Financial Forecasts and Budgeting
    9. Writing Style: Cohesion, Transitions, and Visuals (tables, charts, graphs)
    10. pitching techniques
    11. Rehearsals: Individual and Group Presentations
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  • 1) Introduction to Business Plans: Purpose and Audience

  • From idea to value proposition

  • Writing the executive summary

  • company description

  • managers and employees

  • operations and location

  • marketing and sales strategy

  • financial forecasts and budgeting

  • writing style

  • pitching techniques and rehearsals