كتابة وعرض خطط الأعمال باللغة الإنجليزية
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Weekly outline
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This practical course provides a clear, step-by-step framework for turning your business idea into a compelling plan and presentation. We will walk you through the entire process, from defining your core idea to delivering a confident pitch.
By the end, you will have a complete, investor-ready business plan and the skills to present it effectively, equipping you to secure funding and launch your venture successfully.Credit Value: 01
Coefficient: 01
Weekly Teaching Load: 1.5 hours (TD)
Assessment Method: Continuous assessment (40%) + Final exam (60%)
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Aimed at Master's students in the disciplines of Economic Sciences, Management, and Commercial Sciences, this program requires an advanced language level.

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Dr. Bourorou Djazia
Department of Management Sciences
Faculty of Management Sciences, Economics, and Commercial Sciences
University of Mohammed Seddik Ben Yahia, Jijeldjazia.bourourou@univ-jijel.dz

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- Develop skills to write clear, concise, and persuasive business plans in English.
- Learn the essential components of a business plan: executive summary, market analysis, financial projections, and implementation strategies.
- Enhance oral communication skills for presenting to potential investors or stakeholders.
- Build confidence in delivering professional, audience-centered presentations.

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- Fundamental understanding of general English.
- Elementary reading comprehension skills
- Elementary grasp of core English grammar rules.
- Ability to compos a basic paragraph.

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Please rate your current comfort level with the following skills:
Skill I am not familiar I have basic knowledge I am confident Writing a multi-page document (e.g., a report) ☐ ☐ ☐ Creating a simple presentation (e.g., in PowerPoint/Canva) ☐ ☐ ☐ Speaking in front of a small group ☐ ☐ ☐ Using spreadsheet software for basic calculations (like Excel or Google Sheets) ☐ ☐ ☐ 
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- Introduction to Business Plans: Purpose and Audience
- from idea to value proposition
- Writing the Executive Summary
- Company Description
- managers and employees
- operations and location
- Marketing and Sales Strategies
- Financial Forecasts and Budgeting
- Writing Style: Cohesion, Transitions, and Visuals (tables, charts, graphs)
- pitching techniques
- Rehearsals: Individual and Group Presentations

